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二类电商视频素材制作技巧之服装饰品类和食品类

摘要: 随着短视频不断的深入到网民的日常生活当中,以其流量巨大,直观快速的优势,引起了二类电商商家们的关注。利用产品的视频素材,将产品卖点结合用户痛点,真实充分的展现给目标用户,更容易获得用户的信任,刺激用户 ...

随着短视频不断的深入到网民的日常生活当中,以其流量巨大,直观快速的优势,引起了二类电商商家们的关注。利用产品的视频素材,将产品卖点结合用户痛点,真实充分的展现给目标用户,更容易获得用户的信任,刺激用户的购物欲。

 

服装饰品品类和食品品类是市场刚需,其消费者市场永无饱和之日,是二类电商选品占比重较大的品类。此篇就服装饰品品类和食品品类的视频素材制作技巧。

 

三、服装饰品类产品

服装饰品品类,消费者中女性居多,而女性对此类产品是相当挑剔和细节化的,所以在拍摄的过程中,要拍出细节,对产品的面料、做工质感等都要拍好。其次,爱美是女性的天性,消费服装饰品一定不会忽略“美”这个需求。

 

产品图片拼接:全方位展现产品细节图、穿着实拍、模特图,360°展现产品面料做工质感。 

产品实拍+讲解幻灯片样式:实拍产品细节图,全方位展现产品做工设计面料等并配音讲解卖点。

购买者推荐:描述产品特性(容量大多用途)并演示产品功能(如耐磨抗皱、防水防划)试穿试背,最后宣传优惠赠品。

产品特殊功能/材质测试:直观展现产品的特殊功能及材质,例如透气、高弹、不起球、偏光、防紫外线等。这种拍摄直观且可信度高。

 

四、食品类产品

民以食为天,是我们日常生活中不可或缺的东西,而且需求量大。对于食品方面,消费者比较关注的是食品口味、食品品质安全、食品是否健康、还有养生方面(中老年人比较关注)。

 

产品开箱展示拍摄,以解剖的手段展现食品新鲜诱人的特点,拍摄开箱开袋过程,激发买家食欲及购买欲(适用于熟食特产类包装或散装食品),采用实拍+特写+慢镜头的拍摄方法。

 

从市场乱象/消费者困惑入手,揭露市场乱象教育买家如何分辨优质好货(以本产品为优质真品标杆)从而达到软性推广(适合茶叶、红酒、保健食品等)。


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